Oct 23, 2026  
2026-2027 Gaston College Catalog and Student Handbook 
    
2026-2027 Gaston College Catalog and Student Handbook
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MKT 123 Fundamentals of Selling (3 Credit Hours)


Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: None
Corequisites: None
This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered. 

 

Student Learning Outcomes:

  1. Identify appropriate sales techniques for various selling situations.
  2. Describe sales techniques
  3. Explain the necessity of selling skills in modern business environment.



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