Mar 28, 2024  
2013-14 Gaston College Catalog 
    
2013-14 Gaston College Catalog [THIS CATALOG IS OUT-OF-DATE. USE THE CURRENT CATALOG TO FIND CURRENT PROGRAMS.]

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MKT 120 Principles of Marketing (3 Credit Hours)


Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: None
Corequisites: None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.



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