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    Oct 23, 2021  
2021-22 Gaston College Catalog 
    
2021-22 Gaston College Catalog
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BPT 113 Broadcast Sales (3 Credit Hours)


Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: None
Corequisites: None
This course covers sales principles applicable to radio, television, cable, and other electronic media. Emphasis is placed on prospecting and servicing accounts, developing clients, and preparing sales presentations. Upon completion, students should be able to create a sales presentation based upon standard ratings reports, prospect for new customers, and understand account management.



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