Dec 05, 2021  
2019-20 Gaston College Catalog 
    
2019-20 Gaston College Catalog [THIS CATALOG IS OUT-OF-DATE. USE THE CURRENT CATALOG TO FIND CURRENT PROGRAMS.]

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MKT 120 Principles of Marketing (3 Credit Hours)


Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: None
Corequisites: None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Competencies
Student Learning Outcomes

  1. Define the role of marketing in business.
  2. Explain the role of selling, customer relations and product management in marketing.
  3. Describe marketing.
  4. Define pricing and channel management strategies.



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