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Apr 19, 2024
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BPT 220 Broadcast Marketing (3 Credit Hours)
Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: BPT 110 or departmental approval.
Corequisites: None
This course introduces broadcast marketing, including cultivating an audience, building an identity, and servicing customers. Topics include the use of effective promotional tools, marketing research, rating analysis, and the development of a unified marketing plan. Upon completion, students should be able to develop a broadcast marketing plan.
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