Apr 18, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [THIS CATALOG IS OUT-OF-DATE. USE THE CURRENT CATALOG TO FIND CURRENT PROGRAMS.]

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MKT 220 Advertising and Sales Promotion (3 Credit Hours)

Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: None
Corequisites: None
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.


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