Mar 29, 2024  
2011-2012 Academic Catalog 
    
2011-2012 Academic Catalog [THIS CATALOG IS OUT-OF-DATE. USE THE CURRENT CATALOG TO FIND CURRENT PROGRAMS.]

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BPT 220 Broadcast Marketing (3 Credit Hours)


Class Hours: 3
Lab Hours: 0
Clinical/Work Experience Hours: 0
Prerequisites: BPT 110 
Corequisites: None
This course introduces broadcast marketing, including cultivating an audience, building an identity, and servicing customers. Topics include the use of effective promotional tools, marketing research, rating analysis, and the development of a unified marketing plan. Upon completion, students should be able to develop a broadcast marketing plan.



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